From the Ground Up

From the Ground Up is a snack brand on a mission to turn real vegetables into seriously tasty, better-for-you snacks. Inspired by the power of plants, their products are crafted from wholesome ingredients like cauliflower, butternut squash, and beets—then transformed into craveable crackers, chips, pretzels, and more. With a focus on nutrition, taste, and transparency, From the Ground Up offers a delicious way to snack smarter without sacrificing flavor. Non-GMO, gluten-free, and always made with real veggies—this is snacking you can feel good about.